Technology powering agents into the future
Savvy REIWA members all across the vast area of Western Australia have been accessing the latest real estate market data, statistics, sales information, calculators and suburb profiles online for years.
As more tasks become digitised, Real Estate Institute of Western Australia CEO, Neville Pozzi, knows how important it is for agents to embrace technology and innovation that can improve productivity and provide even better customer experiences.
“reiwa.com is a comprehensive and trusted local knowledge source which provides agents, buyers and sellers with online tools that help simplify one of the biggest decisions in their life,” Pozzi says.
“Which is why developing new ways to connect and providing people with the most up to date information is quite important for us.
“Beyond sourcing valuable information, we assist our members in embracing new technologies which help to make certain tasks quicker and improves the customer’s experience with tools such as inspection apps, digital forms and making greater use of CRM’s to manage data and engage with customers.
“To remain relevant, we know that real estate agents all over the world need to embrace technology to deliver superior services, reduce their costs and make things as simple as possible for everyone involved.”
Real estate specialists from around the globe shared their wisdom at the FUTURE: PropTech 2019 event in London recently and among the key themes was the need for digital innovation to be focussed on ways to support agents to do their day to day jobs better.
“End to end solutions, like that offered by RESO – Real Estate Sales Online – is the way of the future as the real estate industry embraces technology to become more streamlined and give consumers better experiences,” Pozzi says.
RESO CEO Kate Chalk says as technologically empowered homebuyers begin to dominate the property market, tools like RESO, deliver options for agents that vastly improve the end-to-end experience for both vendors and buyers.
“Agents who use the RESO platform can upload a property in a matter of minutes and provide buyers 24/7 access to the registration, offer and contract process,” Chalk says.
“More and more agents are sharing with us that time, energy and money are being saved in spades with buyers being able to access all stages of the buying process online and respond to the different stages instantly wherever they are in the world.”
Real estate agents all over Australia work really hard to deliver exceptional outcomes for clients, but as the real estate sector transforms, they will also need to continually adopt the best technology options for digitally savvy buyers and sellers.
“In some respects the industry has been slow to embrace leading edge technology but that is all changing as businesses seek to become more efficient, reduce their costs and use technology across multiple platforms to better manage and use information collected by the business,” Pozzi says.
“RESO is an essential component in the industry’s drive to do these things to become more efficient and improve the overall consumer experience.”