Talking all things property technology
Kylie Davis knows the ‘PropTech’ space really, really well. With more than 20 years’ experience a researcher, presenter and marketing expert in the real estate and property industry, her insights help agents understand digital technologies and deliver excellent customer experiences.
Kylie makes it her business to source, connect with and then share the insights of the innovators disrupting the real estate industry.
One way in which she does this is through her PropTech Podcast where she explores the brave new world where technology and real estate collide and builds community between innovators and real estate agents.
RESO’s CEO, Kate Chalk, was Kylie’s most recent PropTech Podcast guest and together Kylie and Kate explored how RESO is pushing the boundaries of what’s possible and implementing technology that is creating amazing property experiences.
One of Kylie’s first questions to Kate was “So what are the pain points that you’re solving with RESO?”
To which Kate responds – “The pain points are really focussed around current and future human consumer behaviours and expectations that have changed and continue to change”.
“Obviously the consumer is very connected with information that they can get online, particularly about the property sales process. With a computer in their hand constantly they have the currency of convenience and they expect immediacy and efficiency in their transactions,” Kate says.
“But agents are only human with so many hours in the day. So we are automating the property sales process as much as we possibly can so agents can still give a really high level of service and create some transparency for their buyers and vendors.”
Having spent years working for CoreLogic Australia, Kylie knows buyers have a lot of complaints about the buying process, and one of their biggest complaints is always around transparency – Has their offer been accepted? Has the agent even received it? Is it even in the ballpark? What’s the next step?
“There’s a whole lot of opacity around that whole buyer experience that, as I understand it, you guys deal with,” Kylie says.
“That’s right – I think it may have been from one of your podcasts, where it was quoted that about 58% of buyers say they received average to poor service. So that’s obviously a lot of previously unhappy buyers that will hopefully become sellers one day and be looking for great transparency,” Kate says.
Kylie and Kate discuss and debate the above and many more critical points around how RESO makes the real estate sales process smarter, faster and simpler so please check out the link to the podcast below…
And please connect with RESO – especially if you’re an agent in SA, WA, NSW or Queensland where RESO is looking for more agents to test the game-changing online platform.
Link to the podcast – https://kyliecdavis.com.au/2019/11/episode-5-reso-transcript/