Proptech To Help Real Estate Agents Survive Covid19

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Proptech To Help Real Estate Agents Survive Covid19

This is an article written by KYLIE DAVIS

With multi-party inspections and auctions now shut down, real estate agents everywhere are looking for tech options to help them to continue to list, sell and manage properties digitally. 

Here’s a quick summary of the Australian proptechs that can help you keep operating. 

1. Technology to keep you in contact with your market

Everyone is now scanning social media constantly so now is a good time to build your social media profile and finally get your EDM strategy under control. Look at ACTIVEPIPE to set up your EDMs so that you’re tracking, engaging with clients and generating leads and CAMPAIGNTRACK to help automate your listing marketing. 

But if listings are slowing, look at how you can create great content further up the marketing funnel to build your reputation as a market expert. HOMEPREZZO turns your data feeds into great content in the form of suburb videos and reports while REALCONTENT offers a range of ready-to-go articles already pre-written.

Turning that content into targeted advertising is the next step and there’s now a range of tools to help real estate agents do that without needing to master Facebook Ad Manager. Check out SPOKEAPP .IO which will automate digital ad creation for Facebook, Instagram and GoogleAds. ADFENIX and CCT are other options being used by agents in Australia. 

Or if you want to outsource it altogether, use this time to check out PLEZZL or SOCIALESTATE which offer more media-agency based services.

2. Technology for appraisals and sales workflow

Look to new appraisal tools that allow you to create pitches for potential vendors and support the end to end sales process. Options like PROPOSAL POINT will allow you to create interactive presentations and send them easily. Schedule a Zoom meeting or Google Hangout to run through the proposal with your vendor.  

Full  end to end digital sales solutions can be found in REALTAIR which has products called Pitch, Sign, Flow and Track to let you appraise, pitch and manage sales documentation from end to end and connects seamlessly with CAMPAIGNTRACKREAL TIME AGENT also manages end to end sales administration saving four hours per property in paperwork. 

3. Technology for digital forms and contracts

Whether you’re in property management or sales, one of the risks of everyone working from home is having multiple copies of forms and contracts sitting on desktops in various state of completion. Now more than ever is time to embrace DocuSign and digital forms and contracts from REI FORMS LIVEREALWORKS in Queensland or FORMS LIVE in Victoria. Standardised Covid19 forms have now been loaded for easy access. 

4. Technology for virtual staging

If the virus has caught your sellers on the hop and you’ve not had time to stage it, send internal shots to BOXBROWNIE who will not only fix the lighting, but can install virtual furniture, carry out some virtual renovations or just clean up the clutter. It’s ridiculously affordable. 

5. Technology for Open Homes

There’s a myriad of tech that allows viewings to be done digitally. If your sellers are okay with you visiting the property you can do a quick virtual walkthrough with HOMELIVE or create a virtual tour with  VIRTUAL TOURS CREATOR so you can see where people stop and click. DIAKRIT also offers virtual tours. 

But if your sellers barricade the doors, there’s still an option. Check out REALAR. Provide them with a floorplan and your portal listing photos and they will build an augmented walkthrough that will help buyers feel like they’re really there. If you need a floorplan created, BoxBrownie can build one cheaply for you.

6. Technology to keep you selling

With public auctions now banned, it’s time to look at digital options. Realtair have just launched AuctionNow, while WA proptech OPENN NEGOTIATION is another digital auction site.

There’s also a growing number of transparent negotiation systems including RESO and MARKETBUY. Both allow you to receive offers centrally, share them with your sellers and inform all buyers when a strong offer has been received (but it won’t necessarily share what those offers are). Both apps encourage interested parties to put their best foot forward and will allow your team to close sales without coming into the office. MarketBuy can behave like an auction if you wish it. 

7. Technology for property maintenance 

With tenants spending more time at home, the maintenance requests are likely to step up rather than slow down. Email is NOT the tool to manage this. 

You need to help your tenants self-service to resolve issues where possible and have jobs briefed and ready to go in a way that can be easily tracked.

To this end, check out RENTAL HEROES which is a clever chatbot that allows tenants to report issues quickly and easily using SMS or chat, and get help or create a clear brief. Kiwi newcomer TAPI has a nice product called Tenant Concierge that allows tenants to report issues 24/7 helping you acquire all the details and assess the need for a call out. 

8. Technology for property management

It will be extremely difficult for your team to work from home if you are still using a legacy property management system. Now is the time to evaluate the cloud-based options for property management. Check out PROPERTYME,INSPECTREMANAGEDOURPROPERTYCONSOLE CLOUD and PROPERTYTREE. 

This is not a definitive list but it’s tech that is easy to introduce even in the short term.

How digital innovation in real estate makes buying and selling more secure

This is an article published in Domain on Tuesday, April 7, 2020

Written by KATE FARELLY

The changes forced on real estate agents by the government’s COVID-19 social distancing measures have led to a mammoth uptake of proptech in a bid to keep business afloat.

“The virus has accelerated agents’ adoption of some of this technology and it’s made a lot of businesses realise they’ve been overly dependent on legacy systems,” says Kylie Davis, founder of the recently formed Proptech Association Australia.

“[These systems] don’t allow them the flexibility to let their staff work from home and those agents have been scrambling for new options.”

Davis says many proptech (property technology) options are already well-tested and offer highly functional solutions that make processes for buying, selling and leasing more robust and secure. 

“The benefits to sellers, buyers, landlords and tenants are light years ahead of what the old manual system can do,” Davis says. 

Stephen Venn, principal of Harcourts VennMillar in Adelaide, was an early adopter of Reso, an online sales platform that records the entire transaction including every buyer and every offer, making it independently auditable. 

Stephen Venn

He also uses Openn to conduct online auctions and says there’s no question these platforms enhance his business processes.

“We started using them before we were forced to and the take-up from buyers has been quite positive, particularly now when they expect agents to be doing everything online.”

Ray White Carrum Downs BDM Victoria Cox started using Forms Live four months ago and recently incorporated DocuSign to better adhere to social distancing guidelines.

“We saw that was the way the world was going anyway and it integrates with our CRM,” Cox says. “It’s a lot faster and easier to get things done and we can make changes from wherever we are. We’re not dealing with paperwork and we’ve cut out those waiting days.”

Sydney-based agent Max Wagschall of The Agency Lower North Shore is happily working from home using Realtair, a digital platform managing the sales process from appraisal to settlement.

“Some agents have come unstuck because they didn’t have systems in place but there’s nothing really holding me back in terms of what I can do for clients and I can continue the workload I was operating at [pre-COVID-19],” he said.

National operations manager for First National Ed Atkinson says he aims to provide members with as many services as possible so they can continue conducting business. 

Atkinson has built First National Hyperlocal, a platform that enables single-click marketing within a certain kilometre radius of any given listing. With buyers stuck at home, his software ensures agent listings find an audience via property portals like Domain and social media platforms. 

“Every week we’ve been publishing out to our network and we’ve got agents that are absolutely smashing it right now, aided by proptech,” he says.

Davis believes anything that adds transparency to real estate transactions and makes the process faster and easier is a good thing.

“When this is all over, anyone who goes back to the old ways of doing business needs their head read,” she says.

Online platforms help real estate agents adapt to new rules

This is an article published in InDaily on Monday, March 30, 2020

Written by Jessica Bassano

Interest in an Adelaide-based online real estate platform that reduces the need for face-to-face interactions between agents and clients is skyrocketing as the latest COVID-19 restrictions force the industry to rely on digital services.

The surge of interest follows last week’s federally imposed ban on in-room and onsite auctions as well as open inspections, which dramatically changes the way Australians buy and sell houses.

While digital platform Real Estate Sale Online (RESO) has experienced steady growth since launching almost 12 months ago, RESO CEO Kate Chalk said interest in the software had doubled in the past fortnight.

She said the platform had already been adopted by 428 agents across Australia, with about 1085 houses uploaded to the software from agencies such as Ray White, Harcourts and First National.

“Agents used to have to drive around and get contracts and while they might get an offer via email they still had to go get the contract signed up,” Chalk said.

“RESO is digitising the transaction process.

“But it doesn’t take away the human interaction. It just means the agent, vendor and buyer don’t need to be in the same room as one another because the whole process can be done from start to finish with everyone sitting in their individual homes.”

The platform is among a number of tools real estate agents are adopting so they can continue selling properties despite COVID-19 restrictions. Other digital platforms being adopted include live streaming sites Auction Now, GAVL and Facebook Live as well as video conferencing software Zoom Video Communications and Google Hangout.

Ray White Norwood last week brought forward seven auctions to Wednesday ahead of the new government restrictions banning traditional auctions and open inspections from Thursday. The company is now looking at several digital options to bring future auctions online.

Ray White SA Chief Auctioneer John Morris said adapting to digital platforms would allow the business to continue with auctions in spite of the restrictions.

“When Scott Morrison gave his press release, everyone sat panicked in our industry. But we got down to work and began looking at alternative ways to work – online portals, off-site bidding, remote bidding, all of that sort of thing,” he said.

“There is always opportunity in adversity.”

RESO was developed for property sales including private, pre and post auction and best offer by and can be used for single or multiple offers.

Chalk said the platform streamlined all of the paperwork associated with buying a property, pulling  it all into the one place.

“Agents who use the RESO platform can upload a property in a matter of minutes and provide buyers 24/7 access to the registration, offer and contract process,” she said.

Chalk said not only did this save real estate agents between five and nine hours of work per client, it allowed agents to rank offers.

“The buyer gets an update when the agent has updated the sale, so everyone gets included,” Chalk said.

“We have a level of transparency, which is really important for the buyer, so they can see where they stand. For example, if the buyer’s offer is the second out of four they have the ability to make another offer.

“Buyers can also look at all of the documents and they can put in their conditions without having to see anyone – they can do it from their couch. Then the agent can show the vendor all of the offers and the different conditions and the vendor can choose which offer they want.”

It is all about the technology – #workingwelltogetherapart

Since 1989 Realmark has sold more than eleven thousand Western Australian properties but business has never looked like it does now.

REIWA award winning agent Nathan Tonich, and the Realmark Urban team, have adapted to working with clients who are all #stayinghome thanks to a range of technology solutions.

It is early days in terms of COVID-19 and Nathan knows even more changes are on the horizon, but having adopted the RESO online offer and management solution he is safely and efficiently still selling properties.

“At the moment we haven’t felt a huge negative impact in terms of results,” Nathan says, “in fact, I just sold two RESO properties in three days”.

“They weren’t brand new listings – they both had been on the market for a few weeks – but they sold nonetheless.  And since the escalation in restrictions I have still had some good sales and the rest of the office is having the same experience – properties are still selling at the moment.

“Nevertheless, we are preparing for greater changes while also responding to restrictions that have already been put in place to open inspections and auctions.”

Nathan says one of the first effects he is seeing is a drop-in people choosing to go to market because they are unsure of what the process will look like.

“I did five appraisals in the week before the greater restrictions were put in place and two of those appraisals, given a normal climate would probably come onto the market this week or next week but they are probably holding off for at least the next two to five weeks to just wait and see where we are heading,” Nathan says.

“I do also have a few properties coming onto the market in the next week or two and a couple of those vendors have contacted me and asked if it is the right thing to sell now or not. 

“My advice is that if you are looking to sell imminently then I would go ahead and do it because at the end of the day it may be harder down the track.  So, if people are looking to sell in the next six months, I think they should do it now and we have the processes in place to do that really well.”

Nathan says vendors don’t even have to ask about how he is going to manage the recent restrictions because he mentions it straight away.

“I know it is at the front of their minds and because we do have a solution for the problems it is easy to reassure them,” he says.

“It is one of the main selling features that I go through in the process – that we have the RESO online offer process that is also linked through DocuSign so everything is completely remote.

“I find that the RESO website document portal is also much better than most CRM’s because uploading documents is really easy and such a good way for people to access strata plans, minutes from recent strata meetings or anything that they need.  

“The processes of having documents accessible online through RESO is also a good way to get buyers to log on and make an offer because if they are interested enough to look at the documents they can really quickly and easily make an offer.”

Nathan and the Realmark Urban team have also adopted a range of other technologies that are perfectly feeding into the RESO online document and offer portal.

“Everyone has been setting up working remotely from home offices, which will only increase going forward,” Nathan says.

“I have also been encouraging people to embrace RESO and we are undertaking training sessions and also getting all our properties and all the relevant documentation up and ready on www.RESO.com.au 

“We have negotiated an exclusive package with one of the virtual tour providers and we are recommending to all our vendors and landlords that they use these online virtual tours so we can continue to provide access to properties. 

“We are also creating our own virtual tours by walking through the property and filming it on out phones and scheduling home opens on Facebook Live.”

For Nathan, and the team, technology is the key to keeping them all connected, servicing their clients and selling properties safely.

Adapting to the most uncertain of times

The progression of COVID-19 restrictions, including a ban on open inspections and auctions and social distancing measures for workers, is impacting all Australian property workers who are now searching for new ways of doing what they have always done – serve their customers.

COVID-19 is first and foremost, a public health issue, with the wellbeing of Australians, and the global population, our ultimate focus and so the real estate industry needs to adjust.

It is hard to contemplate the extent of this crisis and all the people it is impacting and so we send our heartfelt thoughts to everyone as we all deal with the situation as best we can.

And it is – we are seeing agents all over the country embracing technology like RESO – Real Estate Sales Online – to facilitate efficient transactions anywhere and at anytime, to manage their businesses.

RESO CEO Kate Chalk says the team has been working for hard for a couple of years to develop and continuously update an online platform that provides exceptional customer experience outcomes for agents, buyers and sellers.

Kate Chalk

“Auctions and open inspections have been banned so an online platform like RESO, where all the information, documentation and sales process is online, transparent and able to be accessed every minute of every day from any device, ensures properties can still being bought and sold.

“During these challenging times, we would encourage agents to test and use the technology at their disposal to ensure uninterrupted high levels of customer service,” Kate Chalk says.

“Real Estate Institutes and Group heads around the country have developed COVID-19 toolkits that include, some technology options because the technology is there and with RESO it is free to register and be trained through online webinars or one-on-one online training sessions.”

Responsive agents, like Harcourts VennMillar Principal, Stephen Venn, are adopting sensible measures like technology to sell their properties.

To facilitate customer service during this challenging COVID-19 health crisis Stephen announced RESO’s technology would power his sales process and is advising his team to do the same.

“We are providing the Real Estate Sales Online (RESO) offer platform to buyers to limit as much one-on-one contact as possible as we are finding this is making those wanting to put offers forward far more comfortable and the conversations are done more over the phone,” Stephen Venn says.

Stephen Venn

“Further to this, the provision is made for multiple offers to be ranked using RESO and I have been selling, utilising this platform for nearly two years now, with great success.

“I have found RESO to be user-friendly for buyers, particularly the vast majority who are used to technology, and buyers now, more than ever, appreciate the flexibility around the opportunity to submit an offer in their own time and their own space.”

The RESO team is working to help agents deliver a seamless, professional online customer experience that allows agents to stay working for as long as possible during these difficult times.

“RESO allows agents to facilitate the offer, acceptance and contract process online for buyers and sellers,” Kate Chalk says.

“Agents who use the RESO platform can upload a property in a matter of minutes and provide buyers 24/7 access to the registration, offer and contract process.

“Registration and training is free and that is also all done online.”

The global disruption and rapid change we are experiencing is highly challenging, but it is important to remember that it is our health, safety and welfare, and the welfare of our families, that is most important. 

Talking all things property technology

Kylie Davis knows the ‘PropTech’ space really, really well. With more than 20 years’ experience a researcher, presenter and marketing expert in the real estate and property industry, her insights help agents understand digital technologies and deliver excellent customer experiences.

Kylie makes it her business to source, connect with and then share the insights of the innovators disrupting the real estate industry.

One way in which she does this is through her PropTech Podcast where she explores the brave new world where technology and real estate collide and builds community between innovators and real estate agents.

RESO’s CEO, Kate Chalk, was Kylie’s most recent PropTech Podcast guest and together Kylie and Kate explored how RESO is pushing the boundaries of what’s possible and implementing technology that is creating amazing property experiences.

One of Kylie’s first questions to Kate was “So what are the pain points that you’re solving with RESO?”

To which Kate responds – “The pain points are really focussed around current and future human consumer behaviours and expectations that have changed and continue to change”.

“Obviously the consumer is very connected with information that they can get online, particularly about the property sales process. With a computer in their hand constantly they have the currency of convenience and they expect immediacy and efficiency in their transactions,” Kate says.

“But agents are only human with so many hours in the day. So we are automating the property sales process as much as we possibly can so agents can still give a really high level of service and create some transparency for their buyers and vendors.”

Having spent years working for CoreLogic Australia, Kylie knows buyers have a lot of complaints about the buying process, and one of their biggest complaints is always around transparency – Has their offer been accepted? Has the agent even received it? Is it even in the ballpark? What’s the next step?

“There’s a whole lot of opacity around that whole buyer experience that, as I understand it, you guys deal with,” Kylie says.

“That’s right – I think it may have been from one of your podcasts, where it was quoted that about 58% of buyers say they received average to poor service. So that’s obviously a lot of previously unhappy buyers that will hopefully become sellers one day and be looking for great transparency,” Kate says.

Kylie and Kate discuss and debate the above and many more critical points around how RESO makes the real estate sales process smarter, faster and simpler so please check out the link to the podcast below…

And please connect with RESO – especially if you’re an agent in SA, WA, NSW or Queensland where RESO is looking for more agents to test the game-changing online platform.

Link to the podcast – https://kyliecdavis.com.au/2019/11/episode-5-reso-transcript/

RESO continues to achieve exceptional results

Two weeks after deciding to use RESO, Brett Johnston’s first buyer on the platform resulted in a cash sale within 24 hours of the buyer viewing the property.

This exceptional result is just one example of how Brett has found RESO to be “a simple process, where the agent is still in control yet enables buyers to review sales documentation and make an offer online at their convenience”.

Brett Johnston

Brett Johnston Real Estate is a boutique agency operating in Kalamunda and the Perth Hills area and with more than 30 years’ experience in residential property, Brett is thoroughly committed to providing personalised service to every one of his valued clients.

Among other accolades, in 2011 and 2012 Brett was nominated as Kalamunda Chamber of Commerce ‘Business Person of the Year’ and in the reiwa.com 2012/13 Annual Awards, he attained ‘Ten to Fifteen Million Dollar Club’ status.

As a member of the Real Estate Institute of Western Australia (REIWA) Brett has access to, and embraces, the latest market information including technology tools like RESO, that is endorsed by REIWA.

“Being a small boutique business, I like the idea of integrated technology to help clients make purchasing or selling streamlined and simple,” Brett says.

“I have found buyers really engage with the platform – all the comments that I have had have been positive about their experiences. And the information you can place on the platform for them to access makes it a really beneficial process for them.

“The document management process is also simple to upload documents relevant to the property with a couple of clicks of a button.

“I use the RESO platform as a way in to invite buyers to get more information about a property and from there it is simple for them to make an offer if they so choose,” Brett says.

“RESO has integrated beautifully into my workflow processes – uploading documentation, inviting buyers, seeing which byers have accepted your invitation – is all at the click of a button.

“But my personalised client service is the focus with RESO as I communicate with buyers and deliver exceptional service.  That part hasn’t changed, but the flow of information has made everything so much simpler.”

Brett Johnston talks about his experiences with RESO

For more information, or to book a FREE training session, contact Rachel Coulter on 0447675958 or if you are in WA visit the RESO booth at the REIWA Connect Conference on September 30.

Or visit reso.com.au for further details.

Technology powering agents into the future

Savvy REIWA members all across the vast area of Western Australia have been accessing the latest real estate market data, statistics, sales information, calculators and suburb profiles online for years.

As more tasks become digitised, Real Estate Institute of Western Australia CEO, Neville Pozzi, knows how important it is for agents to embrace technology and innovation that can improve productivity and provide even better customer experiences.

reiwa.com is a comprehensive and trusted local knowledge source which provides agents, buyers and sellers with online tools that help simplify one of the biggest decisions in their life,” Pozzi says.

“Which is why developing new ways to connect and providing people with the most up to date information is quite important for us.

“Beyond sourcing valuable information, we assist our members in embracing new technologies which help to make certain tasks quicker and improves the customer’s experience with tools such as inspection apps, digital forms and making greater use of CRM’s to manage data and engage with customers.

“To remain relevant, we know that real estate agents all over the world need to embrace technology to deliver superior services, reduce their costs and make things as simple as possible for everyone involved.”

Real estate specialists from around the globe shared their wisdom at the FUTURE: PropTech 2019 event in London recently and among the key themes was the need for digital innovation to be focussed on ways to support agents to do their day to day jobs better.  

“End to end solutions, like that offered by RESO – Real Estate Sales Online – is the way of the future as the real estate industry embraces technology to become more streamlined and give consumers better experiences,” Pozzi says.

RESO CEO Kate Chalk says as technologically empowered homebuyers begin to dominate the property market, tools like RESO, deliver options for agents that vastly improve the end-to-end experience for both vendors and buyers.

Agents who use the RESO platform can upload a property in a matter of minutes and provide buyers 24/7 access to the registration, offer and contract process,” Chalk says.

“More and more agents are sharing with us that time, energy and money are being saved in spades with buyers being able to access all stages of the buying process online and respond to the different stages instantly wherever they are in the world.”

Real estate agents all over Australia work really hard to deliver exceptional outcomes for clients, but as the real estate sector transforms, they will also need to continually adopt the best technology options for digitally savvy buyers and sellers.

“In some respects the industry has been slow to embrace leading edge technology but that is all changing as businesses seek to become more efficient, reduce their costs and use technology across multiple platforms to better manage and use information collected by the business,” Pozzi says.

“RESO is an essential component in the industry’s drive to do these things to become more efficient and improve the overall consumer experience.”

Change brings opportunity

In our everyday life, as more and more tasks become digitised, the technology available to us is being adapted and enhanced at a rapid rate.

Over the past few years the real estate industry has been focusing significant energy on technology and innovation and how they can help improve productivity and provide even better customer experiences.

The recently released fourth edition of KPMG’s Real Estate Innovations Overview, in collaboration with Global PropTechand Holland ConTech & PropTech, shows just how much, changing technology will drive transformation of the industry over the next few years.

KPMG has identified a set of key industry trends – in the image below – that they believe require technological solutions to ensure real estate businesses can adapt and thrive.

Global Lead of Real Estate Consulting, Sander Grunewald, says the Real Estate Innovations Overview shows a bright future across real estate for those leveraging innovation, but only if it is part of a long-term strategy.

“The real estate sector needs to act to embrace innovation and increasingly recognise the opportunities of this digital transformation in their strategy,” Grunewald says.

“Over the past three years we have seen an increase in interest in PropTech and real estate innovations.

“In our view, any real estate company not exploring and exploiting property technology and innovation should question its strategy.”

Recently more than 700 speakers from around the globe shared their technology ideas at the 5th FUTURE: PropTech event in London.

Key players in PropTech, like Heather Staff, the co-founder of Spectrean online tool that helps agents find properties to sell, described how quickly things are changing.

“Until recently there has been a lack of innovation in the area of helping agents do their day to day job better so there will be a lot happening in that space in the next few years,” Staff says.

RESO CEO Kate Chalk says Real Estate Sales Online(RESO) is an example of technology that helps agents work more efficiently – reducing their costs of doing business through automation, speed, a seamless end-to-end process and scaling of the property purchase.

Agentswho use the RESO platform can upload a property in a matter of minutes and provide buyers 24/7 access to the registration, offer and contract process,” Chalk says.

“More and more agents are sharing with us that time and energy are being saved in spades with buyers being able to access all stages of the buying process online and respond to the different stages instantly wherever they are in the world.” 

To see how RESO can help agents improve their efficiency and enhance relationships with buyers go to www.reso.com/agents/

From hands…to heads…to hearts

The future of work for Australians, and people all over the world, is endlessly being questioned by those who fear the “robot revolution”.

Deloitte Access Economics released research this week that significantly debunks the myth that the path to prosperity is mechanical, showing, in fact, that the future of work is human.

Deloitte partner, and lead report author, David Rumbens, says while technology is driving change in the way we all work, and the work we do, we can actually use technology to create more meaningful and productive jobs.

That today’s jobs are increasingly likely to require cognitive skills of the head rather than the manual skills of the hands won’t be a surprise,” Rumbens says.

“Yet something new is also happening with jobs increasingly needing us to use our hearts – the interpersonal and creative roles, with uniquely human skills like creativity, customer service, care for others, and collaboration.”

CEO of RESO – Real Estate Sales Online – Kate Chalk, says real estate agents have always known the value of individualised attention and work tirelessly to deliver exceptional customer experiences to vendors and buyers – every day of the week.

“When it comes to buying and selling property, people want local knowledge, genuine and timely service and, of course, the best financial outcome they can possibly generate,” Chalk says.

“Deloitte’s The path to prosperity: Why the future of work is human report shows the biggest threats to our employment market could actually be a lack of workers with the right skills and a workforce that’s also feeling burnt out.

“RESO is a property technology tool that allows vendors and buyers to have an instant, transparent and simple property transaction processes from beginning to end – freeing up time, and money, better spent in other ways.

“By supporting agents to seamlessly manage sales online capturing all buyer details, their offers and conditions, from the first contact, right through to contract completion, precious time can be channeled into authentic, human interactions,” Chalk says.

“RESO ensures agents are still in the driver’s seat because the real estate transaction is personal, complicated and emotional, and agents have the skills to deliver exceptional consumer experiences.

“RESO has taken a collaborative approach with agents and the industry – working together to provide a digital choice that adds significant value to the real estate transaction process – because there is nothing “robotic” about the individualised services great agents provide.”

For details on how RESO supports agentsbuyers and sellers visit www.reso.com.au or call 1300 1230 91

Property sales transformation

As a millennial working with, and for, people of all ages, Zeina Rasheed experiences every day how the dominance of digital technology is heightening consumer expectations of the property buying and selling process.

A sales associate with Harcourts VennMillar, Zeina has been using REBid – now RESO – selling numerous properties and has found it easy to use and enormously beneficial in many ways.

“As the real estate sector transforms, agents will need to understand, and integrate, the latest in technological innovation to meet consumer needs and build brand and reputation, “Zeina says.

“Does every industry in the world operate the exact same way it did 10,20,30, 50 years ago – No.

“Emerging technologies are changing every industry so it is important for the real estate industry to also adopt new technologies designed to streamline and help improve processes.”

Zeina has some further insightful reflections to share……..

How easy have you found the platform to successfully complete property transactions?

Being a millennial agent, I find online to be extremely easy to use and helpful in managing and keeping track of multiple offers. The fact that it’s a mobile online system allows me to view offers and where buyers are at any time anywhere – there’s no need to carry bits of paper everywhere with me. I can simply login to my account and view the offers and their conditions, rank the offers to create competition and get an excellent result for my vendors. 

Why did you begin using the platform with your vendors and purchasers?

Stephen Venn and I have used the platform as a point of difference – there are many vendors out there that are too nervous about auctions so RESO offers the option to still create that competitive environment without the stress/nervousness of auctions. Vendors have been extremely open to the idea and have at times expressed one of the reasons they decided to go ahead with us as their agents is due to the option we offer. 

What has been the reaction of vendors and purchasers?

I have now used the platform for many properties and I found that 99% of buyers had absolutely no issue using the platform. In fact, I have received good feedback from buyers regarding its transparency and user friendliness. Nowadays, we live a very busy life, so for buyers, being able to submit an offer while at work, interstate, on holidays, or at home, etc… makes it so much more convenient for them. Rather than having to fill in an offer form, scan it, email it to the agent or in person. It streamlines the process for everyone involved – buyers, agents and vendors.

What are the main benefits you have found using the platform?

Our negotiations with the buyers combined with the competitiveness the platform creates allowed us to achieve an exceptional result for our vendor in Belair recently. We had three very keen buyers, all of which submitted their offers via REBid – now RESO – and over the course of a few days competed to secure the property. As an agent, when you say ‘’there are other offers on the table’’, buyers usually think/say ‘’of course you’re going to tell me that’’, but when they can see it for themselves via the platform, it creates a sense of competitiveness and urgency to act quickly. We were quoting $790-840,000, we achieved $875,000 for the vendor – an exceptional result. 

Why should other agents consider using RESO?

Many agents might think the platform is designed to replace their job – this is NOT the case, it is simply a tool to assist you in your negotiation process, not to replace you. If you use it right, it will help you in keeping track of multiple offers and negotiate and achieve the best price possible for your vendors.

Harcourts on RESO as an alternative from RESO on Vimeo.

Introducing RESO – real estate sales online

The ‘old’ way of purchasing a property requires time-consuming paperwork and frustrating delays but the RESO online platform relegates that process to history.

Buying and selling real estate is one of the last transactions to be enhanced by technology but since launching, REBid has been transforming the buying process and is now expanding its digital offering launching RESO – real estate sales online.

RESO CEO Kate Chalk says the expectations of vendors and purchasers are clear – they want instant, transparent and simple property transaction processes from beginning to end.

“RESO helps agents, vendors and purchasers by capturing, managing and sharing all buyers, their offers and conditions from registration through to contract completion,” Chalk says.

“Reducing administration costs and time delays and boosting transparency can only increase the value and level of customer service in what is generally the largest transaction of a person’s life.”

The RESO platform is a simple and efficient online tool that supports agents to seamlessly manage sales by capturing all buyer details, their offers and conditions, from the first contact, right through to contract completion.

“RESO has been designed with feedback from the real estate industry to deliver to changing consumer expectations and a heightened need for speed and transparency,” Chalk says.

“The innovations in the RESO platform digitise the often time consuming and complicated property purchasing administration process and provide streamlined and open communication between purchasers and agents.

“With technology that empowers both buyers and agents to experience and deliver new levels of transparency and efficiency across the property purchasing process, RESO provides a seamless and personalised customer journey.”

Fast facts about RESO…..

What – seamless integrations, instant notifications and paperless transactions perfectly manage offers, conditions and contracts.

How – with everything at your fingertips, you control the sale and the timing, managing the entire process.

Why – RESO delivers increased value and enhanced customer service to your vendors and purchasers.

Where – REBid is now part of RESO and being widely used to manage property purchases with multiple offers.

RESO.com.au provides a tailored service for buyerssellers and agents and it is easy to register.

For more information watch the following video…..

www.reso.com.au