Property sales transformation
As a millennial working with, and for, people of all ages, Zeina Rasheed experiences every day how the dominance of digital technology is heightening consumer expectations of the property buying and selling process.
A sales associate with Harcourts VennMillar, Zeina has been using REBid – now RESO – selling numerous properties and has found it easy to use and enormously beneficial in many ways.
“As the real estate sector transforms, agents will need to understand, and integrate, the latest in technological innovation to meet consumer needs and build brand and reputation, “Zeina says.
“Does every industry in the world operate the exact same way it did 10,20,30, 50 years ago – No.
“Emerging technologies are changing every industry so it is important for the real estate industry to also adopt new technologies designed to streamline and help improve processes.”
Zeina has some further insightful reflections to share……..
How easy have you found the platform to successfully complete property transactions?
Being a millennial agent, I find online to be extremely easy to use and helpful in managing and keeping track of multiple offers. The fact that it’s a mobile online system allows me to view offers and where buyers are at any time anywhere – there’s no need to carry bits of paper everywhere with me. I can simply login to my account and view the offers and their conditions, rank the offers to create competition and get an excellent result for my vendors.
Why did you begin using the platform with your vendors and purchasers?
Stephen Venn and I have used the platform as a point of difference – there are many vendors out there that are too nervous about auctions so RESO offers the option to still create that competitive environment without the stress/nervousness of auctions. Vendors have been extremely open to the idea and have at times expressed one of the reasons they decided to go ahead with us as their agents is due to the option we offer.
What has been the reaction of vendors and purchasers?
I have now used the platform for many properties and I found that 99% of buyers had absolutely no issue using the platform. In fact, I have received good feedback from buyers regarding its transparency and user friendliness. Nowadays, we live a very busy life, so for buyers, being able to submit an offer while at work, interstate, on holidays, or at home, etc… makes it so much more convenient for them. Rather than having to fill in an offer form, scan it, email it to the agent or in person. It streamlines the process for everyone involved – buyers, agents and vendors.
What are the main benefits you have found using the platform?
Our negotiations with the buyers combined with the competitiveness the platform creates allowed us to achieve an exceptional result for our vendor in Belair recently. We had three very keen buyers, all of which submitted their offers via REBid – now RESO – and over the course of a few days competed to secure the property. As an agent, when you say ‘’there are other offers on the table’’, buyers usually think/say ‘’of course you’re going to tell me that’’, but when they can see it for themselves via the platform, it creates a sense of competitiveness and urgency to act quickly. We were quoting $790-840,000, we achieved $875,000 for the vendor – an exceptional result.
Why should other agents consider using RESO?
Many agents might think the platform is designed to replace their job – this is NOT the case, it is simply a tool to assist you in your negotiation process, not to replace you. If you use it right, it will help you in keeping track of multiple offers and negotiate and achieve the best price possible for your vendors.