Since 1989 Realmark has sold more than eleven thousand Western Australian properties but business has never looked like it does now.
It is early days in terms of COVID-19 and Nathan knows even more changes are on the horizon, but having adopted the RESO online offer and management solution he is safely and efficiently still selling properties.
“At the moment we haven’t felt a huge negative impact in terms of results,” Nathan says, “in fact, I just sold two RESO properties in three days”.
“They weren’t brand new listings – they both had been on the market for a few weeks – but they sold nonetheless. And since the escalation in restrictions I have still had some good sales and the rest of the office is having the same experience – properties are still selling at the moment.
“Nevertheless, we are preparing for greater changes while also responding to restrictions that have already been put in place to open inspections and auctions.”
Nathan says one of the first effects he is seeing is a drop-in people choosing to go to market because they are unsure of what the process will look like.
“I did five appraisals in the week before the greater restrictions were put in place and two of those appraisals, given a normal climate would probably come onto the market this week or next week but they are probably holding off for at least the next two to five weeks to just wait and see where we are heading,” Nathan says.
“I do also have a few properties coming onto the market in the next week or two and a couple of those vendors have contacted me and asked if it is the right thing to sell now or not.
“My advice is that if you are looking to sell imminently then I would go ahead and do it because at the end of the day it may be harder down the track. So, if people are looking to sell in the next six months, I think they should do it now and we have the processes in place to do that really well.”
Nathan says vendors don’t even have to ask about how he is going to manage the recent restrictions because he mentions it straight away.
“I know it is at the front of their minds and because we do have a solution for the problems it is easy to reassure them,” he says.
“It is one of the main selling features that I go through in the process – that we have the RESO online offer process that is also linked through DocuSign so everything is completely remote.
“I find that the RESO website document portal is also much better than most CRM’s because uploading documents is really easy and such a good way for people to access strata plans, minutes from recent strata meetings or anything that they need.
“The processes of having documents accessible online through RESO is also a good way to get buyers to log on and make an offer because if they are interested enough to look at the documents they can really quickly and easily make an offer.”
Nathan and the Realmark Urban team have also adopted a range of other technologies that are perfectly feeding into the RESO online document and offer portal.
“Everyone has been setting up working remotely from home offices, which will only increase going forward,” Nathan says.
“I have also been encouraging people to embrace RESO and we are undertaking training sessions and also getting all our properties and all the relevant documentation up and ready on www.RESO.com.au
“We have negotiated an exclusive package with one of the virtual tour providers and we are recommending to all our vendors and landlords that they use these online virtual tours so we can continue to provide access to properties.
“We are also creating our own virtual tours by walking through the property and filming it on out phones and scheduling home opens on Facebook Live.”
For Nathan, and the team, technology is the key to keeping them all connected, servicing their clients and selling properties safely.