The digital revolution has been a massive game-changer for all industries.
Consumers now expect to receive information, answers to their questions and access to a range of services immediately, from ordering food to receiving pre-approval on a loan for a home that they then buy online as well.
The Deloitte Mobile Consumer Survey found that 89% of surveyed Australians now own a smartphone, up from 88% in 2017 and 84% in 2016.
Comparing the behaviours of mobile consumers in Australia with other geographies shows our level of engagement (or perhaps obsession) with our smartphones to do everything, suggests we’ve not yet reached ‘peak smartphone’ – the peak level of usage.
What does this mean for the highly valuable property transaction?
In the proptech space, these digital user experiences are delivering transparency and driving conversion in the real estate market.
RESO is a perfect example of this.
The simple and efficient online tool is supporting agents to seamlessly manage sales by capturing all buyer details, their offers and conditions, from the first contact, right through to contract completion.
RESO CEO Kate Chalk says vendors and buyers want instant, transparent and simple property transaction processes from beginning to end.
“Reducing administration costs and time delays and boosting transparency can only increase the value and level of customer service in what is generally the largest transaction of a person’s life,” Chalk says.
“RESO has been designed with feedback from the real estate industry to deliver to changing consumer expectations and a heightened need for speed and transparency.”
RESO now has more than 170 agents registered on the platform and is managing hundreds of properties being listed every week.
While RESO is leading the way in property transaction transparency there are also a number other proptech start-ups working on improving efficiency and transparency in other ways.
Researcher, presenter and property marketing expert, Kylie Davis,has written a blog post about 4 Proptech Innovators Creating Transparency In Real Estate Negotiations and included RESO.
“Four Australian proptech startups have introduced ways to improve communication around buying, and make the process more transparent,” Davis says.
You can read her blog post here and to see how easy RESO makes managing offers, conditions and contracts online – anywhere, anytime – the following video takes you step-by-step through the process……