Latest News - Optimization

You’re the Best Local Real Estate Agent – Prove It

It's Never Been Easier to Prove You’re the Best Local Real Estate Agent When it comes to increasing your visibility, vying for a growing number of potential clients and being innovative in a century old industry, it’s never been more...

Digital Marketing For Real Estate Agents Has Evolved

Move Over Retargeting - Digital Marketing For Real Estate Agents Has Evolved Digital marketing for real estate agents has come a long way in the past decade. It used to be all about newspaper advertisements. Who could get the most...

How Does RESO Ranking Work for Agents?

How Does RESO Ranking Work for Agents?  The RESO Ranking feature is loved by agents, sellers and buyers alike.  For buyers, the ranking feature provides transparency around competition on the property – rather than being forced to rely upon the agent’s word.  Sellers appreciate that their agent can drive the competition amongst the buyers...

Red hot market spells extinction for ‘dinosaur’ agents

As Australian property sales boom, a new challenge is unfolding in our suburbs and regions. Properties that were once attracting only two or three buyers pre-COVID-19 are now seeing surging buyer interest as Australia’s red hot property market marches on....

How to get leads and maintain popularity in a market boom

This is a true story that happened to one of the, let’s say more popular, real estate agents in Perth. Gavin, who’s identity we’ve chosen to protect, was having one of those days. The top sales rep had received 125...

Proptech To Help Real Estate Agents Survive Covid19

This is an article written by KYLIE DAVIS With multi-party inspections and auctions now shut down, real estate agents everywhere are looking for tech options to help them to continue to list, sell and manage properties digitally.  Here’s a quick...

Andrew Kyriacou’s selling tips during COVID-19

With restrictions on opens and auctions Andrew Kyriacou from Xsell Property is thankful he and his team have had the RESO – real estate sales online – platform up and running for more than six months. Hear more about how RESO has kept Andrew selling... Anthony...

How digital innovation in real estate makes buying and selling more secure

This is an article published in Domain on Tuesday, April 7, 2020 Written by KATE FARELLY The changes forced on real estate agents by the government’s COVID-19 social distancing measures have led to a mammoth uptake of proptech in a bid...

Online platforms help real estate agents adapt to new rules

This is an article published in InDaily on Monday, March 30, 2020 Written by Jessica Bassano Interest in an Adelaide-based online real estate platform that reduces the need for face-to-face interactions between agents and clients is skyrocketing as the latest...

It is all about the technology – #workingwelltogetherapart

Since 1989 Realmark has sold more than eleven thousand Western Australian properties but business has never looked like it does now. REIWA award winning agent Nathan Tonich, and the Realmark Urban team, have adapted to working with clients who are...