Building Trust in Real Estate: Why Transparency Wins in 2025

When NSW agent Jordan Bulmer recently called out one of real estate’s most hated tactics—creating “fake offers” to pressure buyers, he struck a nerve.

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Most agents, in our experience, genuinely try to do the right thing. But it only takes a few bad practices—opaque pricing, unverifiable offers, or manufactured urgency—to tarnish trust across the industry.

A Critical Moment: New Agents, New Standards

The industry is seeing a constant influx of new agents. For them, this is a crucial moment. The behaviours and systems they adopt early on will shape their careers, and the reputation of real estate as a whole.

Training and best practices need to be built seamlessly into workflows, not just taught in the classroom.

That means giving agents tools that make transparency, communication, and efficiency part of every transaction. When agents start with the right systems, integrity isn’t something they “remember”—it’s simply the way they work. The process itself guides them, helping them build trust with buyers and vendors from their very first transaction.

The Modern Buyer: Cautious, Anxious, and Informed

Today’s buyers are more prepared than ever. They do their research, they compare everything, and they know the difference between a fair process and one that feels manipulated. What they crave is structure, clarity, and confidence. That’s where RESO comes in.

Here’s why buyers love it:

• Instant access to documents
• Submit offers anytime, stress‑free
• Offers include all terms and contact info
• Clear rankings remove guesswork
• Automated updates keep them informed
• Trust built, even if they miss out

It’s not just about who wins the property. It’s about how they felt along the way.

Agents Feel the Difference Too Jeremy Shirazee from Whitefox puts it simply: “RESO creates an environment where buyers compete with confidence and vendors make decisions with clarity. It’s a game‑changer for everyone involved.”

By providing a transparent, structured offer process, RESO removes the suspicion that buyers are being played, and puts the focus back on the property itself. Vendors stay fully informed, removing pressure on agents to manufacture urgency. And new agents? They learn transparency by doing it, not just being told about it.

Why This Matters Now

The real estate market is competitive. Buyers are cautious and more anxious than ever. Trust is fragile, and every interaction counts.

When agents adopt RESO: They win buyer trust, creating loyal clients, even when buyers miss out. They save time, less chasing, fewer misunderstandings, and no need for “he said, she said” around offers. They protect their reputation, because transparency isn’t optional anymore; it’s expected.

From Pain Points to Peace of Mind

The old way of doing things—keeping offers behind the curtain and creating urgency with “phantom interest”—isn’t sustainable. As Bulmer highlighted, buyers see through it, and it damages trust for everyone. RESO provides a simple alternative:

• Structured workflows that make transparency the default
• Real‑time offer visibility for agents, vendors, and buyers
• Training baked into the process for new agents

Instead of teaching agents to “remember” to be transparent, RESO makes it automatic.

A Future Built on Clarity

The takeaway? Transparency isn’t just ethical—it’s smart business. Agents who embrace it build stronger relationships, close more deals, and create better client experiences.

RESO empowers the new generation of agents with tools that make honesty their competitive edge. Because in the end, it’s not just about the sale—it’s about the trust you build along the way.

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