When NSW agent Jordan Bulmer recently called out one of real estate’s most hated tactics—creating “fake offers” to pressure buyers—he struck a nerve. Most agents, in our experience, genuinely try to do the right thing. But it only takes a few bad practices—opaque pricing, unverifiable offers, or manufactured urgency—to tarnish trust across the industry.

“I Don’t Miss the Old Way” – Michael Morris on Why RESO Is His Go-To Sales Tool When we sat down to chat with Michael Morris from First National Success in New Zealand, it was clear right from the start—this is an agent who’s not afraid to challenge the status quo.

In today’s real estate climate, buyers are more informed, more cautious, and often more anxious than ever. They’re navigating a competitive market and making some of the biggest decisions of their lives. As agents, we’re not just here to facilitate a sale—we’re here to guide, support, and build trust. And that’s exactly where RESO makes all the difference.

Understand the importance of transparency in Australian real estate and how RESO fosters trust between buyers, sellers, and agents in today’s market. Transparency has become a non-negotiable element of successful property transactions, especially during uncertain times.

Learn how digital offer management solutions like RESO improve the buying and selling process in the Australian real estate market, especially as economic pressures mount. By transitioning to digital tools, real estate professionals can meet the needs of a modern audience and overcome current market challenges.