Red hot market spells extinction for ‘dinosaur’ agents

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Red hot market spells extinction for ‘dinosaur’ agents

As Australian property sales boom, a new challenge is unfolding in our suburbs and regions.

Properties that were once attracting only two or three buyers pre-COVID-19 are now seeing surging buyer interest as Australia’s red hot property market marches on.

This is backed by new data from online property platform, RESO which reveals there are 25 buyers on average invited into every sale.

From an agent’s perspective, that is an average of 25 people per property, plus the vendors who are demanding two-way, 24/7 communications.

Certainly, while the current boom may present a golden opportunity for agents, it is also revealing agents’ biggest challenge – the inability to handle high volumes of enquiries. 

For those versed in the old-school of printing, emailing and texting the sales process, a crisis point is looming – either get onboard with new tech and adapt, or go the way of the dinosaur.

Paperwork is dead, long live tech

If the rapid agent uptake of new anywhere, anytime mobile tech says anything, it is that the old paper contract and communication-based methods are not long for this world.

Nathan Tonich of Realmark Urban who has been using online offer, acceptance and contract management system RESO for the past 18 months said the ease of an all-in-one solution made it a no-brainer.

“You don’t have to go out at 9pm at night to write up a contract and you don’t have to rush to the airport to get a signature for a FIFO client – they just put an offer in on their mobile so we can issue a contract,” he said.

“As an agent, your capacity is greatly increased because you can handle more listings and more vendors regardless of if you run with, or without an admin person.”

“The process is simply less stressed and people have commented that I am much happier.”

Along with an emphasis on service, Tonich puts Realmark Urban’s success in slashing the amount of days properties are on the market down to RESO.

“Prior to using RESO, properties were on the market for an average of 45 days,” he said.

“Since using RESO we went to 23 days, and now with the market red hot, this has now reduced to 14 days.”

The results stack up, not only for vendors and agents, but also for buyers.

“The feedback from sellers and buyers is how straight-forward the RESO process is to buy a house,” Tonich said.

“There is no being sent away with a blank contract and trying to work it out.

“I recently had a buyer who had offered on 12 different properties in the last six months with different agencies – he said using RESO was by far the easiest way to buy the property out of the 12 different listings.”

And with a new generation of buyers and sellers joining the property market, agents should expect demand for online contracts and improved communications to grow.

“Gen Z first home buyers are far more engaged in a process like RESO,” Tonich said.

“They feel more comfortable operating online and seeing the transparency of where their offer sits.”

How RESO works

On all reiwa.com listings, the user will see the RESO button as the call to action on the listing page.

When the user clicks on the button, they are directed to a RESO page where they can enter their details and request to:

●      Make an offer

●      View the property documents

●      Be kept up-to-date

The agent can then choose to contact the buyer directly, or get the buyer invited into RESO to make an offer online or view the property document.

Just by inviting buyers into a RESO sale, reps can automatically keep every buyer informed of any updates on the property sale.

All enquiries are passed to the relevant agent regardless and a RESO BDM will follow up with the agent to ensure there has been contact with the public user.

The agent /rep is then free to negotiate with the buyer as normal.

Originally posted on reiwa.com.au

How to get leads and maintain popularity in a market boom

This is a true story that happened to one of the, let’s say more popular, real estate agents in Perth.

Gavin, who’s identity we’ve chosen to protect, was having one of those days.

The top sales rep had received 125 buyer enquiries for the one property in a weekend and he was juggling a barrage of incoming calls, emails and texts.

Gavin is a machine but even this many buyers was too hot for him to handle – trying to keep all buyers up to date on what was happening with the property sale.

The challenge: manage the enquiries and lose his mind, or lose his hard-built reputation.

Gavin needed some help.  

Protect and grow your reputation

Reputations, as they say, are hard earned and easily lost and Gavin had no intention of jeopardising future listing leads.

And in this market boom, this story is not uncommon for agents.

The number of enquiries flooding in combined with the challenge of keeping everyone up to date is simply too much for one person to deal with.

So, what is the bottom line risk for real estate agents unable to respond to the deluge of enquiries?

Well, aside from the risk of not being able to keep everyone informed which undermines trust in the buying process, it is the ongoing reputational damage to the agent and the heightened risk of losing future leads that is the real threat.

It’s a simple risk management approach – manage ALL the enquiries and you protect not only your hard-built reputation, but also your future listings.

Easier said than done we hear you say, especially in the middle of a market boom.

Well, the solution is not as complex as it appears and it can fit snugly in your back pocket.

The 21st century solution

RESO is an online offer, acceptance and contract management system which allows agents to manage a mountain of offers and fast-track sales.

Forget managing multiple communication channels, REIWA’s new “‘make an offer’ button on each listing allows potentially hundreds of buyers to liaise directly with reps.

In the RESO platform agents also get an immediate alert as soon as one of their invited buyers requests an appraisal for their own property or a desktop valuation.

Meanwhile they are also able to gauge the interest of a property and provide updates to the seller.

It’s a win for the buyer, the seller and the agent.

There is greater transparency of the offer process; agents can handle more offers; and most importantly, they can uphold their reputation and their stream of future listings.

Realmark agency executive director WA Scott Fletcher is a champion for digital change.

“I love RESO because it is simple and easy to use,” he said.

“It allows an agent to invite more buyers into the offer process in a friendly manner – removing barriers whilst providing an additional layer of transparency through its ‘ranking’ function when dealing with multiple offers.”

How it works

On all listings, the user will see the RESO button as the call to action on the listing page.

When the user clicks on the button, they are directed to a RESO page where they can enter their details and request to:

●      Make an offer

●      View the property documents

●      Be kept up-to-date
 

The agent can then choose to contact the buyer directly, or get the buyer invited into RESO to make an offer online or view the property document.

Just by inviting buyers into a RESO sale, reps can automatically keep every buyer informed of any updates on the property sale.

All enquiries are passed to the relevant agent regardless and a RESO BDM will follow up with the agent to ensure there has been contact with the public user.

The agent /rep is then free to negotiate with the buyer as normal.

Originally posted on reiwa.com.au

Agents get sales, time edge as contracts go digital

House prices are surging in Western Australia with new builds booming and rentals becoming as rare as an undeveloped triplex block in Dalkeith.

In this turbocharged market, offers are being made through multiple communications channels – texts, emails, phone calls, web queries and more.

On top of this high demand, real estate agents also need to be able to respond at all hours of the day with interstate and even international buyers in the mix.

Keeping up with this turbocharged property market is challenging, especially if you’re still using traditional methods like paper-based forms to generate leads and close sales.

Go digital or miss out

To help real estate agents get a competitive edge, REIWA has teamed up with Real Estate Sales Online (RESO) – an online offer, acceptance and contract management system allowing agents and buyers to communicate online.

Through this partnership, any property displayed on REIWA’s listings portal reiwa.com now has a ‘RESO’ button which enables buyers to register their interest or make an offer at the click of a button.

And real estate agents who embrace RESO’s digital contract management system will gain a significant boost in WA’s fast-paced market, where multiple buyers are often chasing the same property.

Here are the five deal maker reasons WA real estate agents will want RESO in their pocket:

1. RESO reduces paperwork 

All offers and expressions of interest made through RESO are digital, so they are instantly accessible on one easy to use platform.

This means no more printing off multiple copies of forms and hunting down physical signatures, because everything is done digitally through one streamlined service.

2. RESO qualifies buyers quicker

RESO is optimised to allow prospective buyers to register their interest in a property through a seamless digital interface, uploading all relevant details in one place.

Then when the time comes to make an offer, the interested parties can submit their financial details securely and lightning-fast, allowing them to be qualified quicker than the outdated paperwork-driven method.

3. Create instant contracts with RESO

RESO is a digital management system that can generate tailored contracts on the go for individual deals and buyers.

At the touch of a button, you can create a contract from an interested buyer, secure the offer and submit it to the owner, quick as a flash.

4. Boost your listing leads with RESO 

It might be a busy time in the game right now, but this won’t last forever. Think about when the boom ends, you could be scratching around trying to find listings.

Fear not! We’ve listened and we have the solution. Inside the RESO app you’ll find an inbuilt lead generation function.

Get an alert as soon as one of your invited buyers requests an appraisal for their own property or a desktop valuation.

How good is that? It’s like having your own mini sales rep who works exclusively for you.

5. RESO saves you time, stress and money  

The sales process for real estate can drag on, especially when there’s paperwork to be filled out and driven across town for signatures and reviews.

Times this by 20 offers on the one property and you’ve got a massive headache.

But with RESO, everything is done at the touch of a button, reducing the sales process by an average of nine hours.

Forget the stress, not to mention the boredom of waiting at the printer. 

Rest easy knowing that RESO’s digital contract management system removes the heavy lifting, meaning more time selling properties and less time stressing.

Use RESO today

As WA’s real estate market continues to heat up, having RESO at your disposal will give you a competitive edge and free up more time to meet the market’s demands.

To see how RESO can help you, visit the platform’s dedicated Agents Page and deep dive on how it can save you time and help you make money.

Originally posted on REIWA.com.au

Click to make an offer with reiwa.com and RESO

  • Real Estate Sales Online (RESO) have added a feature to the reiwa.com site
  • Interested buyers can register their interest or put in a offer

Adelaide-based Real Estate Sales Online (RESO) has done a deal with the Real Estate Institute of Western Australia (REIWA) on their listings portal, reiwa.com.

Straight off any property page on the site, buyers can click the ‘RESO’ button (see main image above) and register their interest or even make an offer.

In a hot property market, these are the things that can make a difference between being in the frame, or missing out on the deal.

A quick check on some of the rival property portals seemed to suggest reiwa.com was the first to market with this technology on their own site.

REIWA CEO Neville Pozzi said since the COVID-19 outbreak occurred, organisations are finding innovative online alternatives for those who prefer them.

“We are excited to be working with RESO to offer a simple solution to those who would like to not only put an offer on an interested property but can negotiate and purchase the property while in the comfort of their living room,” Mr Pozzi said.

“Agents will be able to communicate directly with potential buyers through the RESO platform, but they will also be able to gauge the interest of a property and provide updates to the seller.”

RESO CEO Kate Chalk said 10,000 users are enjoying the simplicity and ease of RESO.

“Buyers love easy access to all property details and documentation as well as offering and negotiating on a property online from wherever they are,” Ms Chalk said.

“Agents are updated instantly, as soon as buyers have made or updated their offer, resulting in faster response times, in what can be a nervous waiting time.”

“For the past two and a half years we have enjoyed working with REIWA and the wider real estate community in WA. We are excited to continue to provide an innovative and streamlined approach to buying and selling property”.

Originally posted in The Property Tribune

Proptech To Help Real Estate Agents Survive Covid19

This is an article written by KYLIE DAVIS

With multi-party inspections and auctions now shut down, real estate agents everywhere are looking for tech options to help them to continue to list, sell and manage properties digitally. 

Here’s a quick summary of the Australian proptechs that can help you keep operating. 

1. Technology to keep you in contact with your market

Everyone is now scanning social media constantly so now is a good time to build your social media profile and finally get your EDM strategy under control. Look at ACTIVEPIPE to set up your EDMs so that you’re tracking, engaging with clients and generating leads and CAMPAIGNTRACK to help automate your listing marketing. 

But if listings are slowing, look at how you can create great content further up the marketing funnel to build your reputation as a market expert. HOMEPREZZO turns your data feeds into great content in the form of suburb videos and reports while REALCONTENT offers a range of ready-to-go articles already pre-written.

Turning that content into targeted advertising is the next step and there’s now a range of tools to help real estate agents do that without needing to master Facebook Ad Manager. Check out SPOKEAPP .IO which will automate digital ad creation for Facebook, Instagram and GoogleAds. ADFENIX and CCT are other options being used by agents in Australia. 

Or if you want to outsource it altogether, use this time to check out PLEZZL or SOCIALESTATE which offer more media-agency based services.

2. Technology for appraisals and sales workflow

Look to new appraisal tools that allow you to create pitches for potential vendors and support the end to end sales process. Options like PROPOSAL POINT will allow you to create interactive presentations and send them easily. Schedule a Zoom meeting or Google Hangout to run through the proposal with your vendor.  

Full  end to end digital sales solutions can be found in REALTAIR which has products called Pitch, Sign, Flow and Track to let you appraise, pitch and manage sales documentation from end to end and connects seamlessly with CAMPAIGNTRACKREAL TIME AGENT also manages end to end sales administration saving four hours per property in paperwork. 

3. Technology for digital forms and contracts

Whether you’re in property management or sales, one of the risks of everyone working from home is having multiple copies of forms and contracts sitting on desktops in various state of completion. Now more than ever is time to embrace DocuSign and digital forms and contracts from REI FORMS LIVEREALWORKS in Queensland or FORMS LIVE in Victoria. Standardised Covid19 forms have now been loaded for easy access. 

4. Technology for virtual staging

If the virus has caught your sellers on the hop and you’ve not had time to stage it, send internal shots to BOXBROWNIE who will not only fix the lighting, but can install virtual furniture, carry out some virtual renovations or just clean up the clutter. It’s ridiculously affordable. 

5. Technology for Open Homes

There’s a myriad of tech that allows viewings to be done digitally. If your sellers are okay with you visiting the property you can do a quick virtual walkthrough with HOMELIVE or create a virtual tour with  VIRTUAL TOURS CREATOR so you can see where people stop and click. DIAKRIT also offers virtual tours. 

But if your sellers barricade the doors, there’s still an option. Check out REALAR. Provide them with a floorplan and your portal listing photos and they will build an augmented walkthrough that will help buyers feel like they’re really there. If you need a floorplan created, BoxBrownie can build one cheaply for you.

6. Technology to keep you selling

With public auctions now banned, it’s time to look at digital options. Realtair have just launched AuctionNow, while WA proptech OPENN NEGOTIATION is another digital auction site.

There’s also a growing number of transparent negotiation systems including RESO and MARKETBUY. Both allow you to receive offers centrally, share them with your sellers and inform all buyers when a strong offer has been received (but it won’t necessarily share what those offers are). Both apps encourage interested parties to put their best foot forward and will allow your team to close sales without coming into the office. MarketBuy can behave like an auction if you wish it. 

7. Technology for property maintenance 

With tenants spending more time at home, the maintenance requests are likely to step up rather than slow down. Email is NOT the tool to manage this. 

You need to help your tenants self-service to resolve issues where possible and have jobs briefed and ready to go in a way that can be easily tracked.

To this end, check out RENTAL HEROES which is a clever chatbot that allows tenants to report issues quickly and easily using SMS or chat, and get help or create a clear brief. Kiwi newcomer TAPI has a nice product called Tenant Concierge that allows tenants to report issues 24/7 helping you acquire all the details and assess the need for a call out. 

8. Technology for property management

It will be extremely difficult for your team to work from home if you are still using a legacy property management system. Now is the time to evaluate the cloud-based options for property management. Check out PROPERTYME,INSPECTREMANAGEDOURPROPERTYCONSOLE CLOUD and PROPERTYTREE. 

This is not a definitive list but it’s tech that is easy to introduce even in the short term.

Change brings opportunity

In our everyday life, as more and more tasks become digitised, the technology available to us is being adapted and enhanced at a rapid rate.

Over the past few years the real estate industry has been focusing significant energy on technology and innovation and how they can help improve productivity and provide even better customer experiences.

The recently released fourth edition of KPMG’s Real Estate Innovations Overview, in collaboration with Global PropTechand Holland ConTech & PropTech, shows just how much, changing technology will drive transformation of the industry over the next few years.

KPMG has identified a set of key industry trends – in the image below – that they believe require technological solutions to ensure real estate businesses can adapt and thrive.

Global Lead of Real Estate Consulting, Sander Grunewald, says the Real Estate Innovations Overview shows a bright future across real estate for those leveraging innovation, but only if it is part of a long-term strategy.

“The real estate sector needs to act to embrace innovation and increasingly recognise the opportunities of this digital transformation in their strategy,” Grunewald says.

“Over the past three years we have seen an increase in interest in PropTech and real estate innovations.

“In our view, any real estate company not exploring and exploiting property technology and innovation should question its strategy.”

Recently more than 700 speakers from around the globe shared their technology ideas at the 5th FUTURE: PropTech event in London.

Key players in PropTech, like Heather Staff, the co-founder of Spectrean online tool that helps agents find properties to sell, described how quickly things are changing.

“Until recently there has been a lack of innovation in the area of helping agents do their day to day job better so there will be a lot happening in that space in the next few years,” Staff says.

RESO CEO Kate Chalk says Real Estate Sales Online(RESO) is an example of technology that helps agents work more efficiently – reducing their costs of doing business through automation, speed, a seamless end-to-end process and scaling of the property purchase.

Agentswho use the RESO platform can upload a property in a matter of minutes and provide buyers 24/7 access to the registration, offer and contract process,” Chalk says.

“More and more agents are sharing with us that time and energy are being saved in spades with buyers being able to access all stages of the buying process online and respond to the different stages instantly wherever they are in the world.” 

To see how RESO can help agents improve their efficiency and enhance relationships with buyers go to www.reso.com/agents/

When all the stars line up at once!

It’s been a big week for anyone interested in the property market.

Data released by CoreLogic on Monday showed that property prices in Sydney and Melbourne are up for the first time since 2017.

Dwelling values in Australia’s two biggest cities rose 0.1% and 0.2% respectively, with CoreLogic analysts attributing the trend to “lower mortgage rates and improved sentiment”.

On Tuesday the Reserve Bank of Australia cut interest rates for the 14th time in the current elongated monetary policy easing cycle that began in November 2011.

The official cash rate hit a record low of 1 per cent and the RBA governor Philip Lowe suggested the bank will be seriously considering further rate cuts in the months ahead.

On Tuesday evening the government’s full tax package passed the House of Representatives, with Prime Minister Scott Morrison promising tax cut lump sums of up to $1080 would be arriving in Australians’ accounts as early as next week.

Wednesday may have been a day of financial rest for the Australian economy but then on Thursday evening the Coalition’s full $158 billion income tax plan passed through the Senate.

And on Friday (today) the Australian Prudential Regulation Authority removed the serviceability buffer that requires banks to assess all borrowers against their capacity to repay their loan at 7 per cent.

RESO CEO Kate Chalk  says that The Financial Review’s headline “APRA bins buffer, lets lending rip” says it all this morning with details emerging that “under the new rules banks will merely add 250 basis points to the rate paid in order to assess whether or not the loan is suitable for the borrower”.

“We know how hard agents all over Australia have been working to provide exceptional service to Australian home buyers and vendors who have being doing it tough for a while and we truly welcome this string of good news for the housing market,” Chalk says.

“According to CoreLogic’s Research Director, Tim Lawless, a couple with two children and an income of $150k per annum can now increase their borrowing by around $67K.

“This is really good news and along with interest rate cuts and the government’s tax cuts arriving in bank accounts very soon, its onwards and upwards.

“We look forward to continuing to partner with agents to deliver exceptional customer experiences as the Australian property market continues to adjust to changing conditions.”

For more information about how RESO – Real Estate Sales Online – can help streamline the property buying and selling process please go to reso.com.au or call 1300 123 091.

Partnering with agents to empower exceptional customer connections

Thirty years since Australia first connected to the Internet and digitisation, blockchain, the gig economy, big data, cloud computing, artificial intelligence and virtual reality are just some of the ways online technologies are transforming our economy.

Consumers are certainly adapting to this seismic shift in digital interactions in what is being called the “Age of Continuous Connection”.

Nicolaj Siggelkow and Christian Terwiesch authored an article in the Harvard Business Review this month examining how a range of new technologies are enabling frequent, low-friction, customised digital interactions and helping to build much deeper ties between businesses and customers.

“By providing customers with services and products they’ve requested – as quickly and seamlessly as possible” businesses are responding to consumers who just want the buying process to be easy, Siggelkow and Terwiesch write.

Real estate and property technologies (RealTech/PropTech) are perfect examples of this “respond-to-desire” technology strategy and are changing the way we design, build, manage, invest in, and buy and sell property.

RESO CEO, Kate Chalk, says Real Estate Sales Online empowers property buyers with what are now the essential consumer capabilities of instant access to information, minimal friction in transaction processes, maximum flexibility in timing and location, and precise execution of the purchase.

“RESO also helps agents reduce their costs of doing business through automation, speed, a seamless end-to-end process and scaling of the property purchase,” Chalk says.

“Agents who use the RESO platform can upload a property in a matter of minutes and provide buyers 24/7 access to the registration, offer and contract process.

“More and more agents are sharing with us that time and energy are being saved in spades with buyers being able to access all stages of the buying process online and respond to the different stages instantly wherever they are in the world.”

If you would a quick and easy run through of the platform give Chelsea or Rachel a call on 1300123091 or email info@reso.com.au

From hands…to heads…to hearts

The future of work for Australians, and people all over the world, is endlessly being questioned by those who fear the “robot revolution”.

Deloitte Access Economics released research this week that significantly debunks the myth that the path to prosperity is mechanical, showing, in fact, that the future of work is human.

Deloitte partner, and lead report author, David Rumbens, says while technology is driving change in the way we all work, and the work we do, we can actually use technology to create more meaningful and productive jobs.

That today’s jobs are increasingly likely to require cognitive skills of the head rather than the manual skills of the hands won’t be a surprise,” Rumbens says.

“Yet something new is also happening with jobs increasingly needing us to use our hearts – the interpersonal and creative roles, with uniquely human skills like creativity, customer service, care for others, and collaboration.”

CEO of RESO – Real Estate Sales Online – Kate Chalk, says real estate agents have always known the value of individualised attention and work tirelessly to deliver exceptional customer experiences to vendors and buyers – every day of the week.

“When it comes to buying and selling property, people want local knowledge, genuine and timely service and, of course, the best financial outcome they can possibly generate,” Chalk says.

“Deloitte’s The path to prosperity: Why the future of work is human report shows the biggest threats to our employment market could actually be a lack of workers with the right skills and a workforce that’s also feeling burnt out.

“RESO is a property technology tool that allows vendors and buyers to have an instant, transparent and simple property transaction processes from beginning to end – freeing up time, and money, better spent in other ways.

“By supporting agents to seamlessly manage sales online capturing all buyer details, their offers and conditions, from the first contact, right through to contract completion, precious time can be channeled into authentic, human interactions,” Chalk says.

“RESO ensures agents are still in the driver’s seat because the real estate transaction is personal, complicated and emotional, and agents have the skills to deliver exceptional consumer experiences.

“RESO has taken a collaborative approach with agents and the industry – working together to provide a digital choice that adds significant value to the real estate transaction process – because there is nothing “robotic” about the individualised services great agents provide.”

For details on how RESO supports agentsbuyers and sellers visit www.reso.com.au or call 1300 1230 91

Easy and innovative property transactions at your fingertips

The digital revolution has been a massive game-changer for all industries.  

Consumers now expect to receive information, answers to their questions and access to a range of services immediately, from ordering food to receiving pre-approval on a loan for a home that they then buy online as well. 

The Deloitte Mobile Consumer Survey found that 89% of surveyed Australians now own a smartphone, up from 88% in 2017 and 84% in 2016.  

Comparing the behaviours of mobile consumers in Australia with other geographies shows our level of engagement (or perhaps obsession) with our smartphones to do everything, suggests we’ve not yet reached ‘peak smartphone’ – the peak level of usage.

What does this mean for the highly valuable property transaction?

In the proptech space, these digital user experiences are delivering transparency and driving conversion in the real estate market. 

RESO is a perfect example of this.

 The simple and efficient online tool is supporting agents to seamlessly manage sales by capturing all buyer details, their offers and conditions, from the first contact, right through to contract completion.

RESO CEO Kate Chalk says vendors and buyers want instant, transparent and simple property transaction processes from beginning to end.

“Reducing administration costs and time delays and boosting transparency can only increase the value and level of customer service in what is generally the largest transaction of a person’s life,” Chalk says.

“RESO has been designed with feedback from the real estate industry to deliver to changing consumer expectations and a heightened need for speed and transparency.”

RESO now has more than 170 agents registered on the platform and is managing hundreds of properties being listed every week.

While RESO is leading the way in property transaction transparency there are also a number other proptech start-ups working on improving efficiency and transparency in other ways.

Researcher, presenter and property marketing expert, Kylie Davis,has written a blog post about 4 Proptech Innovators Creating Transparency In Real Estate Negotiations and included RESO.

“Four Australian proptech startups have introduced ways to improve communication around buying, and make the process more transparent,” Davis says.

You can read her blog post here and to see how easy RESO makes managing offers, conditions and contracts online – anywhere, anytime – the following video takes you step-by-step through the process……

RESO.com.au will help you achieve great results, so for more information please give us a call on 1300123091 or email info@reso.com.au

Property sales transformation

As a millennial working with, and for, people of all ages, Zeina Rasheed experiences every day how the dominance of digital technology is heightening consumer expectations of the property buying and selling process.

A sales associate with Harcourts VennMillar, Zeina has been using REBid – now RESO – selling numerous properties and has found it easy to use and enormously beneficial in many ways.

“As the real estate sector transforms, agents will need to understand, and integrate, the latest in technological innovation to meet consumer needs and build brand and reputation, “Zeina says.

“Does every industry in the world operate the exact same way it did 10,20,30, 50 years ago – No.

“Emerging technologies are changing every industry so it is important for the real estate industry to also adopt new technologies designed to streamline and help improve processes.”

Zeina has some further insightful reflections to share……..

How easy have you found the platform to successfully complete property transactions?

Being a millennial agent, I find online to be extremely easy to use and helpful in managing and keeping track of multiple offers. The fact that it’s a mobile online system allows me to view offers and where buyers are at any time anywhere – there’s no need to carry bits of paper everywhere with me. I can simply login to my account and view the offers and their conditions, rank the offers to create competition and get an excellent result for my vendors. 

Why did you begin using the platform with your vendors and purchasers?

Stephen Venn and I have used the platform as a point of difference – there are many vendors out there that are too nervous about auctions so RESO offers the option to still create that competitive environment without the stress/nervousness of auctions. Vendors have been extremely open to the idea and have at times expressed one of the reasons they decided to go ahead with us as their agents is due to the option we offer. 

What has been the reaction of vendors and purchasers?

I have now used the platform for many properties and I found that 99% of buyers had absolutely no issue using the platform. In fact, I have received good feedback from buyers regarding its transparency and user friendliness. Nowadays, we live a very busy life, so for buyers, being able to submit an offer while at work, interstate, on holidays, or at home, etc… makes it so much more convenient for them. Rather than having to fill in an offer form, scan it, email it to the agent or in person. It streamlines the process for everyone involved – buyers, agents and vendors.

What are the main benefits you have found using the platform?

Our negotiations with the buyers combined with the competitiveness the platform creates allowed us to achieve an exceptional result for our vendor in Belair recently. We had three very keen buyers, all of which submitted their offers via REBid – now RESO – and over the course of a few days competed to secure the property. As an agent, when you say ‘’there are other offers on the table’’, buyers usually think/say ‘’of course you’re going to tell me that’’, but when they can see it for themselves via the platform, it creates a sense of competitiveness and urgency to act quickly. We were quoting $790-840,000, we achieved $875,000 for the vendor – an exceptional result. 

Why should other agents consider using RESO?

Many agents might think the platform is designed to replace their job – this is NOT the case, it is simply a tool to assist you in your negotiation process, not to replace you. If you use it right, it will help you in keeping track of multiple offers and negotiate and achieve the best price possible for your vendors.

Harcourts on RESO as an alternative from RESO on Vimeo.

Introducing RESO – real estate sales online

The ‘old’ way of purchasing a property requires time-consuming paperwork and frustrating delays but the RESO online platform relegates that process to history.

Buying and selling real estate is one of the last transactions to be enhanced by technology but since launching, REBid has been transforming the buying process and is now expanding its digital offering launching RESO – real estate sales online.

RESO CEO Kate Chalk says the expectations of vendors and purchasers are clear – they want instant, transparent and simple property transaction processes from beginning to end.

“RESO helps agents, vendors and purchasers by capturing, managing and sharing all buyers, their offers and conditions from registration through to contract completion,” Chalk says.

“Reducing administration costs and time delays and boosting transparency can only increase the value and level of customer service in what is generally the largest transaction of a person’s life.”

The RESO platform is a simple and efficient online tool that supports agents to seamlessly manage sales by capturing all buyer details, their offers and conditions, from the first contact, right through to contract completion.

“RESO has been designed with feedback from the real estate industry to deliver to changing consumer expectations and a heightened need for speed and transparency,” Chalk says.

“The innovations in the RESO platform digitise the often time consuming and complicated property purchasing administration process and provide streamlined and open communication between purchasers and agents.

“With technology that empowers both buyers and agents to experience and deliver new levels of transparency and efficiency across the property purchasing process, RESO provides a seamless and personalised customer journey.”

Fast facts about RESO…..

What – seamless integrations, instant notifications and paperless transactions perfectly manage offers, conditions and contracts.

How – with everything at your fingertips, you control the sale and the timing, managing the entire process.

Why – RESO delivers increased value and enhanced customer service to your vendors and purchasers.

Where – REBid is now part of RESO and being widely used to manage property purchases with multiple offers.

RESO.com.au provides a tailored service for buyerssellers and agents and it is easy to register.

For more information watch the following video…..

www.reso.com.au