The progression of COVID-19 restrictions, including a ban on open inspections and auctions and social distancing measures for workers, is impacting all Australian property workers who are now searching for new ways of doing what they have always done – serve their customers.
COVID-19 is first and foremost, a public health issue, with the wellbeing of Australians, and the global population, our ultimate focus and so the real estate industry needs to adjust.
It is hard to contemplate the extent of this crisis and all the people it is impacting and so we send our heartfelt thoughts to everyone as we all deal with the situation as best we can.
And it is – we are seeing agents all over the country embracing technology like RESO – Real Estate Sales Online – to facilitate efficient transactions anywhere and at anytime, to manage their businesses.
RESO CEO Kate Chalk says the team has been working for hard for a couple of years to develop and continuously update an online platform that provides exceptional customer experience outcomes for agents, buyers and sellers.
“Auctions and open inspections have been banned so an online platform like RESO, where all the information, documentation and sales process is online, transparent and able to be accessed every minute of every day from any device, ensures properties can still being bought and sold.
“During these challenging times, we would encourage agents to test and use the technology at their disposal to ensure uninterrupted high levels of customer service,” Kate Chalk says.
“Real Estate Institutes and Group heads around the country have developed COVID-19 toolkits that include, some technology options because the technology is there and with RESO it is free to register and be trained through online webinars or one-on-one online training sessions.”
Responsive agents, like Harcourts VennMillar Principal, Stephen Venn, are adopting sensible measures like technology to sell their properties.
To facilitate customer service during this challenging COVID-19 health crisis Stephen announced RESO’s technology would power his sales process and is advising his team to do the same.
“We are providing the Real Estate Sales Online (RESO) offer platform to buyers to limit as much one-on-one contact as possible as we are finding this is making those wanting to put offers forward far more comfortable and the conversations are done more over the phone,” Stephen Venn says.
“Further to this, the provision is made for multiple offers to be ranked using RESO and I have been selling, utilising this platform for nearly two years now, with great success.
“I have found RESO to be user-friendly for buyers, particularly the vast majority who are used to technology, and buyers now, more than ever, appreciate the flexibility around the opportunity to submit an offer in their own time and their own space.”
The RESO team is working to help agents deliver a seamless, professional online customer experience that allows agents to stay working for as long as possible during these difficult times.
“RESO allows agents to facilitate the offer, acceptance and contract process online for buyers and sellers,” Kate Chalk says.
“Agents who use the RESO platform can upload a property in a matter of minutes and provide buyers 24/7 access to the registration, offer and contract process.
“Registration and training is free and that is also all done online.”
The global disruption and rapid change we are experiencing is highly challenging, but it is important to remember that it is our health, safety and welfare, and the welfare of our families, that is most important.