Property sales transformation

Archive for May 2019

Property sales transformation

As a millennial working with, and for, people of all ages, Zeina Rasheed experiences every day how the dominance of digital technology is heightening consumer expectations of the property buying and selling process.

A sales associate with Harcourts VennMillar, Zeina has been using REBid – now RESO – selling numerous properties and has found it easy to use and enormously beneficial in many ways.

“As the real estate sector transforms, agents will need to understand, and integrate, the latest in technological innovation to meet consumer needs and build brand and reputation, “Zeina says.

“Does every industry in the world operate the exact same way it did 10,20,30, 50 years ago – No.

“Emerging technologies are changing every industry so it is important for the real estate industry to also adopt new technologies designed to streamline and help improve processes.”

Zeina has some further insightful reflections to share……..

How easy have you found the platform to successfully complete property transactions?

Being a millennial agent, I find online to be extremely easy to use and helpful in managing and keeping track of multiple offers. The fact that it’s a mobile online system allows me to view offers and where buyers are at any time anywhere – there’s no need to carry bits of paper everywhere with me. I can simply login to my account and view the offers and their conditions, rank the offers to create competition and get an excellent result for my vendors. 

Why did you begin using the platform with your vendors and purchasers?

Stephen Venn and I have used the platform as a point of difference – there are many vendors out there that are too nervous about auctions so RESO offers the option to still create that competitive environment without the stress/nervousness of auctions. Vendors have been extremely open to the idea and have at times expressed one of the reasons they decided to go ahead with us as their agents is due to the option we offer. 

What has been the reaction of vendors and purchasers?

I have now used the platform for many properties and I found that 99% of buyers had absolutely no issue using the platform. In fact, I have received good feedback from buyers regarding its transparency and user friendliness. Nowadays, we live a very busy life, so for buyers, being able to submit an offer while at work, interstate, on holidays, or at home, etc… makes it so much more convenient for them. Rather than having to fill in an offer form, scan it, email it to the agent or in person. It streamlines the process for everyone involved – buyers, agents and vendors.

What are the main benefits you have found using the platform?

Our negotiations with the buyers combined with the competitiveness the platform creates allowed us to achieve an exceptional result for our vendor in Belair recently. We had three very keen buyers, all of which submitted their offers via REBid – now RESO – and over the course of a few days competed to secure the property. As an agent, when you say ‘’there are other offers on the table’’, buyers usually think/say ‘’of course you’re going to tell me that’’, but when they can see it for themselves via the platform, it creates a sense of competitiveness and urgency to act quickly. We were quoting $790-840,000, we achieved $875,000 for the vendor – an exceptional result. 

Why should other agents consider using RESO?

Many agents might think the platform is designed to replace their job – this is NOT the case, it is simply a tool to assist you in your negotiation process, not to replace you. If you use it right, it will help you in keeping track of multiple offers and negotiate and achieve the best price possible for your vendors.

Harcourts on RESO as an alternative from RESO on Vimeo.

Introducing RESO – real estate sales online

The ‘old’ way of purchasing a property requires time-consuming paperwork and frustrating delays but the RESO online platform relegates that process to history.

Buying and selling real estate is one of the last transactions to be enhanced by technology but since launching, REBid has been transforming the buying process and is now expanding its digital offering launching RESO – real estate sales online.

RESO CEO Kate Chalk says the expectations of vendors and purchasers are clear – they want instant, transparent and simple property transaction processes from beginning to end.

“RESO helps agents, vendors and purchasers by capturing, managing and sharing all buyers, their offers and conditions from registration through to contract completion,” Chalk says.

“Reducing administration costs and time delays and boosting transparency can only increase the value and level of customer service in what is generally the largest transaction of a person’s life.”

The RESO platform is a simple and efficient online tool that supports agents to seamlessly manage sales by capturing all buyer details, their offers and conditions, from the first contact, right through to contract completion.

“RESO has been designed with feedback from the real estate industry to deliver to changing consumer expectations and a heightened need for speed and transparency,” Chalk says.

“The innovations in the RESO platform digitise the often time consuming and complicated property purchasing administration process and provide streamlined and open communication between purchasers and agents.

“With technology that empowers both buyers and agents to experience and deliver new levels of transparency and efficiency across the property purchasing process, RESO provides a seamless and personalised customer journey.”

Fast facts about RESO…..

What – seamless integrations, instant notifications and paperless transactions perfectly manage offers, conditions and contracts.

How – with everything at your fingertips, you control the sale and the timing, managing the entire process.

Why – RESO delivers increased value and enhanced customer service to your vendors and purchasers.

Where – REBid is now part of RESO and being widely used to manage property purchases with multiple offers.

RESO.com.au provides a tailored service for buyerssellers and agents and it is easy to register.

For more information watch the following video…..

www.reso.com.au